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How to price ‘special offers’ and 2-1 bundles
Next, how to price special offers and bundles? For example, buy two, get one free. Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer...
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Lead Generation with Facebook
Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was...
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How to write email sales letters – Trello
If you want to improve how you write business emails, you probably collect newsletters for inspiration. Looking for a good example of sharp email writing? The Trello newsletter is worth looking at. As...
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Improve Product Feedback with ‘Suggest a Feature’ web-page
What’s the one thing your customers would like to see in your products? Or what’s the one problem they’d like you to fix? One of the problems in developing any product or service is that you can get...
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Too Scared to Write?
What happens when we feel scared? We freeze. If you go blank when you sit down to write, chances are you’re afraid of something. But, it’s not what you think. It’s not writer’s block, for example....
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How To Write Catchy Ebook Titles Like Copyblogger
Ah,yes. How can we write catchy ebook titles like the folk at Copyblogger? Is there some trick to make them stand out? Some creative ways to find a catchy title for your ebook (or blog post) and ensure...
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How long should a white paper be?
At least seven pages. If it’s less than this, it’s just a long article. Remember, your aim is to write about a subject so that it demonstrates your: insight, expertise, and recommendations To do this,...
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Alec Baldwin’s 14 Ways To Improve Your Business Plan
‘Always be closing’, Alec Baldwin in GlenGarry Glen Ross. Don’t know about you but I didn’t like business writing when I started out. It took forever to write white papers, data sheets, and other...
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Ernest Hemingway’s 10 Step Guide to Persuasive Writing
Hemingway’s prose is ‘ordinary’, but you can’t help keep reading on and on and on… It looks simple until you try it. Look at how he does it. Crisp, direct and engaging. He makes long sentences short,...
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9 Ways to Write Better Summaries and Abstracts
This article is about writing headlines, summaries and abstracts. Before we start: just what is an abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient...
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Data sheets: How to write benefits
Like everything, it’s easy when you get it right. Benefits are one of the cornerstones of sales and marketing documents, such as data sheets. In most cases, we only really notice them when something...
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Double Your Words. Double Your Salary
Do you make money from writing? I mean any type of writing? Business writing, proposal writing, technical writing? If you do, you probably get paid by output. The more you produce, the more you earn,...
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How to Define Business Rules and Business Requirements
Where do Business Requirements start? Where do Business Rules end? One of the problems for junior Business Analysts is that they may focus so much on the Business Requirements, that they overlook how...
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How to write better headlines in one minute
Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take...
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How to develop a ‘writing voice’ for white papers
In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or...
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How to position a search engine against Google?
Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new...
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How To Structure a Blog Post
Developing a professional writing style is critical if you’re serious about making money from blogging. You can get so far by posting free flowing articles that discuss subjects in a conversational...
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The Only Metric That Matters in Corporate Blogging
For corporate blogs, is something important because you measure it or does the act of measuring something make it important? Take email marketing. One of the favorite metrics client want to use is...
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Detox your Documents: Put Your Words on a Diet
Goethe once wrote to a friend, “If I had more time, I’d have sent you a shorter letter.” Here’s why. We’re all guilty of using clichés and resorting to figures of speech, especially after a long day...
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5 Steps to Product Launch Readiness
In the Marx Communications presentation “How to Improve the ROI of your New Product Launch,” Wendy outlines the five important product launch steps product teams should execute to ensure that a...
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